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Pointlogic is focused on Enabling Smart Decisions.
When organisations come to us with their business problems we provide consultancy, mathematical modelling and customised, easy-to-use software systems. 
 
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Latest News

• NEWS | f3 Userday: A great success!      2 June 2009
  The f3 user day 2009, held on May 19th in the Feyenoord Stadium in Rotterdam, was a great success. The day was visited by around 50  participants from a wide range of industries. read more
• INNOVATION | Allocator – who gets the biggest slice of pie?     22 May 2009
  As we are all too well aware, this is a time when marketing needs to be efficient. Naturally, this causes a focus on the ROI delivered by a marketing budget. What return did we get for the money committed to each brand? This is a sensible area to focus on but it does of course assume that the amount of money that a brand was given was correct in the first place. OMG are among Pointlogic's oldest clients and they recognized the importance of this topic by making the decision last year to completely rebuild their existing budget allocation software. In a two-part programme OMG have invested in analytics and insights, which we have been able to embed in a state-of-the-art system to allocate budgets between brands and markets. read more
• CASE STUDY | Burda leads the way with Compose     22 May 2009
  Hubert Burda Media first entered the media market over 100 years ago as a family printing business. Since then, it has become one of Germany's largest media companies with a portfolio of 260 magazines (70% of which are marketed internationally), television productions, web and radio content, direct marketing solutions and digital media. This case study will focus on how BCN (Burda Community Network), the advertising and sales arm of Burda, uses Compose, Pointlogic's syndicated channel planning research and software system, to support advertising sales for Burda's magazine brands and cross-media digital vehicles. read more

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