Pointlogic

PRODUCTS FOR

Marketers & Advertisers

As media channels evolve it is increasingly difficult to compare the performance of each media channel. Pointlogic offers consulting, modeling and easy-to-use software solutions for communication planning, ROI modeling, targeting and segmentation.

Media Agencies

Media agencies use Pointlogic tools and services to gain competitive advantage and increase internal efficiency. These areas include TV planning and buying, print & outdoor planning and direct response.

Media Owners

Media owners use our tools and services to value their media and to manage and optimise revenue. Pointlogic offers consulting, econometric modeling and ready-made software solutions for media effectiveness and rating forecasting.

Case Study

How to improve the effectiveness of your advertising

A major brand has carried out a large advertising campaign and has recently appoi...

Data Fusion: Combining Multiple Analysis

Executive Summary

Nowadays, a lot of money is spent on advertisement on a yearly basis. For adverti... read more

Pointlogic Brasil

Para saber mais sobre os dois primeiros lançamentos da Pointlogic no Brasil, clique aqui

Case Study

How to improve the effectiveness of your advertising

White Paper

Data Fusion: Combining Multiple Analysis

Featured

The Packaging effect: Cartons contributions in the concert of media vehicles

Bringing to life USA TouchPoints

Big Data meet Smart Thinking

Blog

From The Desk of The CEO

Pointlogic Brasil