We are pleased to announce that we are introducing new names for our marketing solutions...
Tackling messy data in the modelling process
Any marketer knows that trying to evaluate how successful advertising spend has been across the media mix can be extremely complicated ...
Read moreVideo Research and Pointlogic launch new version of Chorus
Today Video Research International (Thailand) Ltd. (VRIT) and Pointlogic announce the launch of Chorus Thailand 2012, a large scale con...
Read moreOvercoming the traditional problems of marketing mix modelling
Marketing mix modelling (MMM) is a statistical methodology that can effectively explain how different advertising variables are contrib...
Read moreMarketing mix modelling - an ever-changing landscape
Marketing mix modelling has been around for decades, helping businesses to assess important parts of their advertising campaigns throug...
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We help our clients with analytics, with research, with their ability to leverage customer data and with software solutions to create the most influential customer experience and to evaluate marketing campaigns.








