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Pointlogic is focused on Enabling Smart Decisions.
When organisations come to us with their business problems we provide:

Consultancy, mathematical modelling and customised, easy-to-use software systems. 

Contact Pointlogic now to see how we can work smarter together….

Latest News

• IN THE NEWS | Naked & Pointlogic's Big Tool: A Media-Agnostic, Judging Campaigns of Others     10 April 2008
  The New York Times, by Louise Story - IT takes a bit of courage, and perhaps a lot of ego, to tell large companies that their ad campaigns have been failing miserably. But that’s exactly what the advertising firm Naked claims to do regularly. “We get up in front of a group of agencies and tell them, very nicely, that they have wasted tens of millions of dollars,” said Ben Richards, senior strategist at Naked New York. For that advice, of course, Naked hopes to earn a chunk of the supposedly wasted money. The company specializes in helping a client select the right balance of media for its message — shifting away, perhaps, from television and toward the Internet, or ads inside stores, or in other directions. read more
• IN THE NEWS | Old Media Retain Ad Clout     27 August 2007
  Adweek, by Steve McClellan - NEW YORK - While mobile devices, DVRs, videogames and other emerging media channels have gained attention for their potential as marketing vehicles, a new survey from WPP Group's Kantar Media Research and Pointlogic concludes that new media have a long way to go in terms of delivering effective advertising. read more

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