What's going on at Pointlogic

We are pleased to announce that we are introducing new names for our marketing solutions...

Tackling messy data in the modelling process

 

Any marketer knows that trying to evaluate how successful advertising spend has been across the media mix can be extremely complicated ...

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Video Research and Pointlogic launch new version of Chorus

 

Today Video Research International (Thailand) Ltd. (VRIT) and Pointlogic announce the launch of Chorus Thailand 2012, a large scale con...

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Overcoming the traditional problems of marketing mix modelling

 

Marketing mix modelling (MMM) is a statistical methodology that can effectively explain how different advertising variables are contrib...

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Marketing mix modelling - an ever-changing landscape

 

Marketing mix modelling has been around for decades, helping businesses to assess important parts of their advertising campaigns throug...

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We provide intelligent, quantified answers to key brand and communications investment questions. Our solutions, scaled through software, enable brand owners and their agencies to invest confidently for measurable results and optimal returns.

We help our clients with analytics, with research, with their ability to leverage customer data and with software solutions to create the most influential customer experience and to evaluate marketing campaigns.

Brands, media and creative agencies, and media owners. What do they have in common? They want to improve their return on insight using data to make better decisions that ultimately connect with the right audience, at the right time, with the right message.
We are passionate about numbers, small and big data, media, and marketing. Our clients depend on us for the next “new thinking” in marketing, communications planning, and business analytics. Our whiteboard is always bursting with ideas—perhaps one of those is the perfect solution to your next marketing issue.
We have offices around the globe and work with some of the leading companies in their respective industries. By customizing our work around your databases and work practices, we give you the best of both worlds: solutions to take your business to the next level embedded in easy-to-use, easy-to-understand software.

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