Pointlogic and the 2013 Mirren new business conference
Once again in 2013 Pointlogic is partnering with Mirren (www.newbusinessconference.com). Attendance at this conference, which is held in New York on May 14th and 15th, gives us the opportunity to meet and spend quality time with agency principals who are fighting the ‘new business’ battle every day at their agencies. For those of you who haven’t heard of Mirren: The Mirren New Business Conference is exclusively focused on new business strategy for marketing services agencies in Interactive, Advertising, Public Relations, Media Planning/Buying, Promotions, Design and Event Marketing. Every spring, hundreds of agencies descend upon New York City for the annual...
Read moreTackling messy data in the modelling process
Any marketer knows that trying to evaluate how successful advertising spend has been across the media mix can be extremely complicated when taking a traditional modelling approach. Often, one of the biggest problems is collecting, organising and managing the raw data that is going to be used for the model. Marketing campaigns may encompass TV, radio, internet or other avenues - but it is likely that you will be collecting a wide range of data from a number of sources. This will cover areas such as distribution, amount of money spent, sales, number of exposures and so on - with the results aggregated...
Read moreVideo Research and Pointlogic launch new version of Chorus
Today Video Research International (Thailand) Ltd. (VRIT) and Pointlogic announce the launch of Chorus Thailand 2012, a large scale consumer research and software solution for the media and advertising industry. With Chorus media buyers have the ability to value and prioritise communication channels; as such Chorus entering the media trade has the potential to impact the distribution of advertising spend across media. The consumer research, conducted by VRIT, has a sample of 4,000 people and covers Thailand nationally.
Read moreOvercoming the traditional problems of marketing mix modelling
Marketing mix modelling (MMM) is a statistical methodology that can effectively explain how different advertising variables are contributing to any given campaign.
Read more
