Commspoint MARS will launch in July 2013 - Powered by Kantar Media
Pointlogic USA has announced a partnership with Kantar Media to fuel Pointlogic’s market-leading communication planning platform with Kantar Media’s consumer health study. Commspoint MARS will launch in July 2013 and will be the first communications channel planning tool for the pharmaceutical industry powered by Kantar Media data. The solution integrates the Pointlogic Commspoint communications planning software and the MARS Consumer Healthcare study. Commspoint MARS will allow Pointlogic clients, who also have subscribed to the MARS study, to develop pharmaceutical communication plans using appropriate messaging and strategy drivers related to a specific ailment. Specifically, this proprietary solution will help media planners...
Read morePointlogic Announces the Release of Pointlogic Commspoint 2013
Pointlogic USA, an integrated marketing communications and planning software provider, announces the launch of its latest Commspoint channel planning platform. For the first time, Pointlogic will follow this annual update with the release of a second version of Commspoint 2013 in August. This version will include results from a re-contact of the company’s Commspoint Research respondents, who were asked questions on their “second screen viewing.” Over the past 20 years, Pointlogic has built, optimized and sold Pointlogic Commspoint (formally known as Chorus) to media agencies, creative agencies and advertisers around the globe in response to requests for a more insightful, responsive,...
Read morePointlogic and the 2013 Mirren new business conference
Once again in 2013 Pointlogic is partnering with Mirren (www.newbusinessconference.com). Attendance at this conference, which is held in New York on May 14th and 15th, gives us the opportunity to meet and spend quality time with agency principals who are fighting the ‘new business’ battle every day at their agencies. For those of you who haven’t heard of Mirren: The Mirren New Business Conference is exclusively focused on new business strategy for marketing services agencies in Interactive, Advertising, Public Relations, Media Planning/Buying, Promotions, Design and Event Marketing. Every spring, hundreds of agencies descend upon New York City for the annual...
Read moreTackling messy data in the modelling process
Any marketer knows that trying to evaluate how successful advertising spend has been across the media mix can be extremely complicated when taking a traditional modelling approach. Often, one of the biggest problems is collecting, organising and managing the raw data that is going to be used for the model. Marketing campaigns may encompass TV, radio, internet or other avenues - but it is likely that you will be collecting a wide range of data from a number of sources. This will cover areas such as distribution, amount of money spent, sales, number of exposures and so on - with the results aggregated...
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