Marketing

The Challenge

Organisations today face a complex task when devising their marketing strategies: Not only must they divide available budget across multiple brands, products and markets but they must also find a way to group and value consumers.  Following they navigate the bewildering range of communication opportunities now available, in order to effectively target them and optimise avertising effectiveness.

One of the biggest pressures for communication strategists is the need to demonstrate Return On Investment (ROI) from campaigns. Given that each media channel has its own unique characteristics, it is actually very difficult to compare performance of media directly. Add in the fact that advertisers often have to manage multiple partner agencies in order to implement their marketing-communication strategies, and the job of informing everyone and monitoring project success becomes even more complex. As a result, the critical task of drawing insights from past campaigns, so that it can be applied to future planning to improve Marketing ROI (ROMI) -- the feedback loop -- often falls through the cracks.

The Solution

Pointlogic offers consulting, econometric modelling and ready-made software solutions for Marketing Intelligence:

• Integrated Marketing Communications
• Marketing Mix Modeling
• Targeting