Media
The Challenge
Both media planners and media owners have the same basic need: To understand the value of media in order to use and negotiate media deals effectively. Of course, the value of media is not static; it is highly dependent on the implementation of media campaigns, all the way down to insertion-by-insertion decisions.
The Solution
Media agencies use Pointlogic tools and services to gain competitive advantage and increase internal efficiency. Media owners use our tools and services to value their media and to manage and optimise revenue.
Pointlogic offers consulting, econometric modeling and ready-made software solutions in the following specific areas:
Media planning
- TV planning and buying
- Internet planning
- Print planning
- Outdoor research and planning
- Direct response
