Technology

Dashboards are the new PowerPoint

The suspicions of marketing managers are likely to be raised when excited voices emerge from their IT departments talking of new paradigms that will transform their effectiveness. After all, Governments spend billions on data warehouses only to find the data can't be maintained, and major corporations deploy similarly vast sums only to deliver fairly uninspiring summations of their sales by region that look suspiciously like the demo charts in Excel.

At Pointlogic we take a fairly pragmatic approach to technology, so after some positive experiences we wanted to share some good news about a new development in Information Technology – the world of dashboards.

Read more: Dashboards are the new PowerPoint