Pointlogic was founded in 1992 by an econometrician, Peter Kloprogge, and a mathematicia, Sjoerd Mostert. In the last 20 years, the company has opened offices in the Netherlands (1992), UK (2002), US (2005), Germany (2009), Brazil (2010) and Singapore (2010).
To maintain its leading position and to assure the incorporation of the latest insights from science, Pointlogic strongly cooperates with a variety of international universities. In fact, the company is headquartered at the campus of Erasmus University, which is the home ground of econometrics in The Netherlands. We have a direct pipeline into new, innovative and creative talent that keeps Pointlogic vibrant and relevant in today’s ever-changing marketplace.
Read all about news, updates and reflections from Pointlogic's CEO here: Peter Kloprogge. Peter is a graduate of the Technical University of Delft with a degree in mathematics and is a founding partner of Pointlogic.
Pointlogic makes it a small world by Sjoerd Mostert | Managing Director
“The center of Pointlogic’s world is located in Rotterdam, the Netherlands. At the campus of Erasmus University, the people in our Innovation Center are working to invent and improve our analytical techniques and software solutions. Best-in-class mathematicians and computer scientists have teamed up with our offices around the globe to jointly work on the challenges posed by the market and our clients. We are nearly on the doorstep of the well-known Econometric Institute, which offers our clients a gateway to the latest academic approaches and techniques.
Our regional hubs in...Read more
Clients' experiences with Pointlogic Commspoint, by Lisa Antonucci | Director Client Relations
“We all know by now that, at most media companies in the US channel, budget allocation is a necessary part of the media planning process, and Pointlogic Commspoint has proven to be a powerful solution within this process. As a one-stop software tool offering information for multiple media channels and consumer insights into different categories, Pointlogic Commspoint inserts its way into the day-to-day media research and planning and is also very relevant in the new business process. In fact clients have said that Pointlogic Commspoint helps them to do channel planning...Read more
Edgar de Gelder, Business Consultant
“At Pointlogic, I try to translate the client’s needs and wishes into practical results. This might sound like a broad range of responsibilities… and it is! My work varies from advising clients on how to position their product based on advanced mathematical models to creating brand-new software platforms that enable clients to optimise their media and marketing budget. I love the diversity in my work and combined with a great team of clever and, above all, nice people, Pointlogic is a great place to work!”
Elvira van Noort, HR officer
“For the past 14 years I have worked...Read more