IMC Chorus
Chorus
Chorus takes the pressure off communications planners by handling many of the complex planning calculations and analysis, applying high level mathematics to deliver quick answers and enable informed decision making. Using Chorus, a media team can easily and efficiently experiment with multiple channel scenarios to find the optimal communication for the brand.
Analytics-Enabled Planning
Planners can take a true blank-sheet approach that encourages maximum creativity, yet they can still quantify decisions with numbers and graphs. With the analytical support supplied by Chorus, planners are more able to focus on the actual consumer, the brand and the communication strategies.
Multi-Channel Alignment
Organizations today face a complex task when devising their marketing communications strategies: How to make the best use of the host of channels available, while managing multiple partner agencies. Detailed decisions must be made on exactly how much to spend per channel in order to achieve the necessary ROI, but each channel’s unique characteristics make it tough to compare media directly. And all the while, different internal players and agencies – often with diverse and contrasting needs — all need to be fully informed.
Modelling, Consultancy and Software
Chorus is a unique package, combining modelling services, consultancy and software. It adds consistency and objectivity to the process of managing marketing budgets and devising media campaigns. Within a Chorus project, we collate brand and market-related data, together with qualitative insights from marketing-communication professionals. Then we use powerful modelling resources to analyze and model relationships within the data, as well as correlate how it relates to marketing goals.
With Chorus, Marcom Professionals can:
- Set annual budgets for media activities
- In short Chorus helps planners to work smart and look smart---making an impact not only on everyday campaign planning, but also in agency pitched where first impressions are crucial.
- Reduce risks attached to budget spend
- Identify how much to spend on a communication task
- Better predict the effects of campaigns, in relation to campaign goals
- Gain deeper insight into the market
- Inform all partners involved in the planning process in a way that is meaningful to them
- Improve management of agencies and data suppliers
- Generate short-term and long term increases in sales