Media Optimization - Predictions

Marketing professionals and media planners must spend their budgets as efficiently and effectively as possible. Yet - in this fragmented media landscape - there are literally millions of possible options to choose from in order to reach any given target audience.

How to reduce media waste in an age of media pollution?

Understanding Media Value

Both media agencies and media owners have the same basic need: to understand the value of media in order to use and negotiate media deals effectively. Of course, the value of media is not static; it is highly dependent on the implementation of media campaigns, all the way down to insertion-by-insertion decisions. With over 15 years of extensive experience in tackling media forecasting, planning and buying issues, Pointlogic is continuously refining our media optimization systems.

Looking Towards The Future

Much of the work in building and applying models involves some sort of future-gazing. What will happen if the budget is increased? What will extra TV support do for brand image? Accurate predictions of TV ratings are not only crucial for broadcasters but they also form the basis for commercial airtime planning by media agencies.

Large-Scale Predictive Techniques

Pointlogic specializes in large-scale predictive techniques. Forecasting recurring TV programs involves techniques that deal with trends, seasonality and the impact of competition. Forecasting new shows involves understanding genres, matching programs with comparable ones, and developing “tactical” rules built into the calibration process Viewing estimates for unlimited audiences can be created, as well as for many channels, programs and commercial breaks as exist in the market.

Our success rate with predictions is ahead of any of the conventional forecasting benchmarks.


Pointlogic's Media Optimization Software Includes:

• InTune Optimization provides break-level optimization for TV campaigns.
• InTune Predict is a proven ratings prediction technology which produces fast & accurate results.
• Pressure manages the media planning process, from understanding the communications target to creating a detailed plan for media buying.