InTune

Pointlogic has extensive experience in tackling TV planning issues and we are continuously refining our (optimization) systems. The result is a product portfolio of TV tools with applied and proven methods: InTune.

World Class Optimization

Our optimization engines are cutting-edge, and ensure that our clients achieve the most efficient results based on a set of restrictions.
As some media agencies already have TV planning and buying systems in place but are searching for ways to optimize their current processes, we have expertise in developing customized systems/engines that can fully integrate with clients' pre-existing systems and offer additional benefits.

Qualitative Planning

As the task for media agencies to differentiate themselves among each other is so important, we also have a range of customizable tools on offer that e.g. can handle the following tasks:

• Find the right communication target within the fragmented TV landscape
• Optimize air-time strategy
• Understand the optimal contact range 

Pointlogic's inTune Portfolio Includes:

InTune Optimization provides break-level optimization for TV campaigns.
InTune Predict is a proven ratings prediction technology which produces fast & accurate results.