InTune Optimization

InTune | Optimization is a unique technology, designed to handle the complex task of break-level optimization for multiple campaigns and brands simultaneously.

Break-by-Break Estimates

InTune | Optimization includes a prediction facility (Predict | Light) which provides break-by-break estimates for future schedules. Each brand has its unique brief in terms of package size, target audience, effective reach and maximum spend per segment of the day. It allows for different qualitative goals per campaign, such as affinity levels, as well as (clashing) restrictions across campaigns. This allows for strategic planning according to different campaign objectives and provides optimised scenerios in which total GRP's are distributed.

Fast Routines

InTune | Optimization routines, which can manage millions of combinations of breaks, have been refined and improved until their speed is second to none in the industry. As we have just finished the development of our latest newest version, the system is up-to-date with current technology standards. This allows us to add new feature and planning options to make the product more flexible and in line with ongoing development of airtime markets.

Proven Reach

Compared to competitors, InTune | Optimization has managed to deliver the same reach with 15% less GRPs, providing huge efficiency gains for its clients.

With InTune | Optimisation, Professionals can

• Optimize advertising spots
• Plan air time based on a predictive schedule
• Customize campaign objectives based on flexible restrictions
• Analyze and purchase your spotplan