Our services are divided into three solutions groups: The Effectiveness Link, Business Analytics and Business Technology.
We will describe each solution to you. But in a nutshell: what is it that we do? We provide research, analytics and user-friendly software to measure and validate the business objectives of agencies' marketing campaigns.
We transform the marketing process into a truly customer-centric journey by integrating sophisticated analytics into the planning process from the beginning. Our approach enhances teamwork, stretches creative thinking, and improves results by allowing customer data, market research, technology and analytics to nourish the process.
The Effectiveness Link
So how do you measure the effectiveness of various media channels to determine if your advertising is paying off? And is your target audience being reached? Are people seeing your advertising, connecting with your brand and responding? This is not an easy assessment in a marketing world saturated with media channels. Pointlogic combines powerful mathematical tools with flexible software to give you the most accurate information on the impact and return of your marketing programs.
Business Analytics
The world is fiercely competitive for brands. Success involves getting all aspects of a brand’s sales and marketing right. Having the right number of SKUs available, setting the marketing budget correctly and pricing optimally within a portfolio are all crucial. There is no shortage of data and information, but what do you do with it? Smart thinking and analytics can be the key to optimizing your resources.
Business Technology
Companies throughout the marketing space invest in tools or software to help them make smarter decisions. They want—and need—to go beyond what they can achieve with their own spreadsheet tools, but they also are keen to avoid the pitfalls of large inflexible corporate information technology projects. There is a sweet spot of agile designs and development from people who understand marketing and media.
Do you want to know more? Feel free to contact us anytime!
Do you want to know more? Feel free to contact us anytime!
Do you want to know more? Feel free to contact us anytime!
Research agencies: We can support research agencies with technology and analytics to make their data and insights more applicable to their clients and give them a competitive edge.
Media agencies: We can help media agencies provide improved services to specific-advertiser clients through customized versions of our software fueled by client specific research and modelling.
Marketing consultancy firms: We can help consultancy firms perform better by providing empirical brand and category insights, simulation tools and analytical services for their clients.
Do you want to know more? Feel free to contact us anytime!
