Digital TV, social media, mobile Internet - the world is changing, and faster than ever. The possibilities to reach your target audience are already numerous, and they are expected to grow in the near future. Still, the issue remains the same: How do you efficiently activate your target audience? Do you simply do what you’ve always done—buy GRPs on TV for 20-49? How will this strategy interact with your efforts in other media? Do you even have a plan for other media?
How we can help
At Pointlogic, we believe that creating an effective campaign is a linked process from brand position to actual media buying. We have a 20-year track record of developing traditional TV planning software throughout Europe, and we are the market leader in the Netherlands with our print planning software Pinpoint Pressure. In recent years, we have extended our skills even more towards digital and cross-media planning. Our applications combine state-of-the-art software with a deep understanding of tactical and operational media planning, which results in easy-to-use software that enables our users to create media plans which outperform the market.
The technology to deliver Activation solutions
Traditional media planning is often done using simple spreadsheets (“let’s create a plan just like we always do”). At Pointlogic, we believe that combining proper research, advanced mathematical techniques and easy-to-use software can improve your tactical and operational media planning, both in terms of effectiveness as well as efficiency. Pointlogic’s Activation solutions, called Pointlogic Pinpoint, vary from traditional media planning (TV, print, outdoor) to our brand-new multimedia tactical planning platform. However, they all have one thing in common: They allow you to quickly create an optimal media plan based on your own goals.
How this has worked for our clients
One of Pointlogic’s first applications was a spot-level TV optimizer, which enabled the user to create an optimal TV plan based on effective reach. Pinpoint TV (as it is called nowadays) remains one of its kind because it generates predictions for future programs and breaks and combines this information with a highly flexible interface to help you optimize your goals, restrictions and commitments. One client using this software was able to outperform the market year-after-year by on average 10%. It created TV campaigns with 10% less budget and still achieved its goals in terms of reach and frequency in comparison to its competitors. This unique advantage is one of the reasons why that client has become a market leader in its country and has been able to keep this position for years.
What types of challenges can we help with?
In general, Pointlogic excels at any type of tactical and/or operational planning. Here are some examples of issues Pointlogic Pinpoint can help you with:
Spot level TV planning
Multi-campaign TV allocation
- Custom made TV optimization engines
Would you like to know more or do you have a question? Please don’t hesitate to contact us, and we will work with you to take on that challenge!